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Oct 19

SummitUp 2021

The new date for SummitUp is October 12th. We hope to see you at this year's SummitUp, the region's premier conference on all facets of marketing. 2020 is the 11th SummitUp!

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What Is the Advertising Review Council?

A joint program between the Better Business Bureau of Dayton/Miami Valley, Inc. and AAF-Dayton, the Advertising Review Council reviews locally run advertising to identify untruthful, misleading or deceptive practices.

Although most advertising is ethical, there are always a few people who don’t play by the rules. Understandably, these abusers undermine advertising’s credibility with consumers. The goal of this program is to restore public confidence in the truth and accuracy of advertising through education and voluntary self-regulation by advertisers.


If you see or hear advertising that seems too good to be true, it probably is! Put an end to fraudulent or misleading advertising by calling (937) 222-5825 or (800) 776-5301.


As responsible business people you have an obligation to see that your advertising complies with legal and ethical standards. If you have questions concerning what constitutes acceptable advertising, call (937) 222-5825 or (800) 776-5301.

How the Program Works

The Better Business Bureau reviews locally run ads that appear to violate advertising guidelines and law, and the results are published in the bureau’s bi-monthly newsletter. If advertisers are found to be non-compliant, they are referred to the Advertising Review Council for review and possible further action. In cases of national advertising, the National Advertising Division of the Council of Better Business Bureaus and any other appropriate national regulatory agency is consulted.

Who Is on the Council?

The volunteer council is made up of representatives from the media, advertising agencies, advertisers and academic entities to provide a fair and balanced perspective. Members of the Local Advertising Review Council are:


  • Danielle Deramo, Lead Consultant & Partner, Just Say It!

Past Chair

  • Jayne McDougall, Partner, McDougall Marketing Communications


  • Christy Mauch, Director of Operations, Better Business Bureau

Council Members

  • Dr. Bud Baker, Professor of Management, Wright State University

  • Kathy Eagle, General Sales Manager, Cox Media Group Ohio

  • Stephanie Griffin, Marketing Manager, Voss Auto Network

  • Linda Kahn, CEO, The Ohlmann Group

  • Rob Klaben, Marketing Director, Morris Furniture Co., Inc.

  • Gary Mix, Community Member

  • Fredric Tuzzi, Retired

  • Kathleen Unger, Executive Director, Home Builders Association of Dayton

About the Better Business Bureau & AAF-Dayton

The Better Business Bureau of Dayton/Miami Valley, Inc. is a private, nonprofit association founded in 1925. The Bureau serves the Miami Valley, including Montgomery, Greene, Clark, Darke, Miami, Preble, Shelby and northern Warren Counties. For more information about the BBB, visit www.dayton.bbb.org or call (937) 222-5825 or (800) 776-5301.
AAF-Dayton was founded in 1911 to encourage public recognition of advertising as a profession, and enhance the marketing skills of its members. Visit www.greaterdaytonadassociation.org for more information.