Public Service

AAF-Dayton Public Service Advertising

Advertising provides the major impetus in informing the public of the many worthy causes and programs developed for a better quality of life. We as advertisers, advertising agencies, marketers, and media have the power to make a great impact in the public service area. It is in this spirit of public service that each year a local non-profit organization is the recipient of a media campaign donated by AAF-Dayton members. The campaign may consist of radio, TV, print, outdoor, web, and/or promotional material.

If you know of an organization that would be appropriate for this undertaking, contact:

Erika M. Whiting
Public Service Chairman, AAF-Dayton
(937) 296.4043
[email protected]

Criteria For Selection

• The cause shall be of such a nature that advertising techniques can be effective means of achieving its objectives.

• The cause must be of genuine concern to the community, and broad enough in scope, so that it will be of interest to the media and public.

• Ideally, there will be a local organizational structure identified with the cause which can give direction, provide necessary approvals, and have sufficient budget for out-of-pocket (material) expenses needed to complete the project.

• The project shall be non-commercial, non-denominational, non-partisan politically, and not designed to influence legislation.

• Agencies, organizations, or groups served must be non-profit and exempt from Federal Income Tax.

• Project should not be similar to another already being conducted in the local community.

• Provisions should be made for the GDAA logo to appear on all materials.