Code of Ethics and Conduct

I will:

• Act with integrity in all situations, upholding the values of fairness and doing the right thing, without personal gain at the expense of the industry

• Be honest and forthright in all business dealings, using only legal and ethical means to build loyalty and respect with all constituents,

• Commit to exceptional professionalism in all my actions that will reflect credit on members and the profession, and by keeping confidential privileged information

• Demonstrate and improve my competence and the competence of others, and cooperate to the advancement of the industry

• Encourage and promote ethics in my organization and in the profession, and to uphold all laws and regulations

• Foster self-regulation in support of free enterprise, public understanding of advertising and business excellence.