Monthly Meeting

We're pleased to present Ken Robbins, presenting How to Acquire More Customers: The Killer Business Strategy.  

Customer acquisition is the most essential strategy in your marketing arsenal to: 1) increase business profits and long-term revenue 2) drive customer growth and 3) organize business efforts. In this presentation, Ken outlines the common mistakes companies make that kill customer acquisition and why conversion is the single most powerful lever in the marketing process.

Ken Robbins is the founder and president of RMI, an award-winning digital agency that helps clients acquire more customers using direct response digital marketing. In 2001, Ken and his partners founded RMI with the goal of taking hard-core direct response techniques and media optimization to Internet marketing.

For the past decade, Ken and his team have generated billions of dollars in revenue for leading brands in the b2b, healthcare, travel, and home services channels. Some of his agency’s clients include The Home Depot, Rooms To Go, Carter’s/Osh Kosh B’gosh, Liberty Medical, The Scooter Store, Education First Educational Tours, Maid Brigade, Terminix and formerly Staples, Travelzoo and Hallmark.

He is also a sought-after online marketing resource for many noteworthy industry publications. Ken was featured on the cover of USA Today’s Money Section in the first-ever article written using only Twitter and contributed a chapter to the 2011 book, The Digital Media Innovation Playbook, in stores now. He was also quoted in the 2009 book, Socialnomics: How Social Media Transforms the Way We Live and Do Business. Ken is also a guest marketing and business lecturer at Emory University and The Wharton School of the University of Pennsylvania.

When Ken is not with his wife and three children, you’ll find him playing Words with Friends, Twittering or sitting stoically at a poker table. 

RESERVATION INFO
This year, most of our meetings will be at Sinclair Community College.  Parking in the underground parking garage is included.  Below are maps for Sinclair and the Conference Center.

Sinclair Campus Map

Sinclair Conference Center Map

Here are the meeting details:

• Date - Thursday, February 2
• Location - Sinclair Conference Center (building 12) in room 172, the Charity Earley Auditorium.
• Time:  Networking & Registration from 11:30-noon, followed by lunch and program.
• Cost: AAF-Dayton Traditional & Company members, no cost; AAF-Dayton Associate & DCS members, $25; Non-members, $35.  Includes parking in the garage.  
• Reservation deadline is Friday, January 27th.  Reservations made after that date, and walk-ins will be $5 higher.
• Cancellations must be received prior to NOON on Tuesday to receive a refund (if applicable).
• No-show's and late cancellations will be charged the full lunch/event price.  You may send a substitute...just be sure to contact us at 937.248.4697.
• If you make a reservation but are unable to attend, we are still responsible for the cost of your meal.  As we sometimes have a waiting list, please let us know even if you must cancel your reservation later than the refund deadline.

Online reservations are now closed.  Please call 937-248-4697 to inquire.