How PR and Earned Media are Changing Advertising

March 25, 2021
12:00 PM - 1:15 PM

Zoom (link to be sent to registrants)


Join us for our March virtual meeting:

How PR and Earned Media are Changing Advertising

Adam Ferguson, Creative Director at Weber Shandwick Chicago, will guide us through examples of earned-first creative ideas and how PR is finding innovative ways to intersect culture. What does this mean for the American Advertising Federation members and the industry at large? Tune in to find out.

Adam Ferguson, Creative Director at Weber Shandwick, Chicago, has 10+ years of experience in advertising and PR. He’s worked on brands like Snickers, MilkPEP, Hallmark, Always, MorningStar Farms, and others. His work has been recognized across the industry, including the American Advertising Federation, Cannes Lions, The One Show, D&AD, and more.

Adam has a BS in Film & TV from Boston University and an MFA in Advertising from the Academy of Art. He frequently teaches at The Chicago Portfolio School and is also a published novelist.

 

Tickets

$0.00 Member ticket for Affiliate and Company Members

$0.00 Guest Ticket for Members as they can bring guests for no charge

$0.00 Student and Faculty Ticket