Hermes/American Advertising Awards Call for Entries

November 15, 2020 3:00 PM to January 08, 2021 8:00 PM

None

The Hermes/American Advertising Awards 2021 Call For Entries

Greetings! It’s time to submit your best creative that ran in 2020. No need to submit physical entries this year. All entires will be submitted online only for this year's competition.

We have increased the number of uploads available per entry, so you can better showcase your work, including a video upload for print to show what your piece can do.  Please feel free to contact us if you have any questions about this process.

 

Entry Deadlines

All work must be submitted online by 8pm on Friday, January 15th. 

Late entries will be accepted until noon on Wednesday, January 20th. Late fees per entry will apply.

 

The 2021 Hermes Show


This years show will be held virtually on Thursday, March 4. So save the date - and stay tuned for all the details. But trust us - you won’t want to miss it!

 

Entry Info

  • Single entry for members are $70 per entry, non-members are $115 per entry
  • Campaign entries for members are $80 per entry, non-members are $125 per entry
  • Student entries are $45 per entry

  • If you are not an AAF-Dayton Member, there is a cost savings in becoming a member when entering six or more entries. Plus, you then get member access to all the great programming from AAF-Dayton, personal and professional development through meetings and workshops; networking opportunities; a voice in legislative issues; and member discounts on business related services.  Click here to learn more about AAF-Dayton and to become a member.

 

Questions?

If you have any questions, please e-mail Sara McCatherine at [email protected] or call her at 937-248-4697.


The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting nearly 35,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase (AAF-Dayton Hermes) is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards—recognition as the very best in their markets. At the second tier, local ADDY winners compete with winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in the AAF-Dayton Hermes competition is the first step toward winning a national ADDY.

Entry in the HERMES/ADDY competition is the first step toward winning a national ADDY®.



New for this year in the rules/categories (in red in the documents above) in Professional (student follows these):

  • An update has been made to Corporate Social Responsibility:  

    Corporate Social Responsibility advertising has a goal for raising the public’s awareness of social, ethical and/or environmental issues which includes branding that leads to a positively enhanced corporate image.

  • An update has been made to Pro Bono:

    Pro bono advertising has as its goal the improvement of the public’s health, education and/or welfare. Charitable organizations are nonprofits whose goal is to benefit the general public. Advertising work done for non-profit social organizations or causes, charities or NGOs designated as a non-profit and exempt from Federal Income Tax under section 501(c)(3) or similar section of the United States Internal Revenue Code should be entered in a Pro Bono category but not if the entrant had a fully paid budget. Additionally, if significant portions of the work were created using donated resources it would qualify as Pro Bono. Public service advertising work that is performed within normal accepted creative processes (that is with no special budgetary allowances on the part of advertising agencies or in-house teams) should be submitted in the appropriate general categories.

  • In Out of Home & Ambient Media:
    Site

    Interior or exterior signage that is restricted to public venues such as malls, airports, train/bus stations, places of business, stadiums, arenas, etc. Does not include posters described in category 27, or signage in the outdoor or transit categories but would include murals.
    26A         Interior or Exterior—Single
    Interior or exterior signage, animated or static placed in airports, malls, transit stations, places of business.

  • In Online/Interactive:
    Social Media

    32A         Single Execution
    Single creative execution of brand advertising, marketing or promotion that appeared in social media. The same execution may have appeared on one or multiple platforms or in carousel, but only one entry is required.

  • In Film, Video & Sound:

    Audio/Radio advertising is defined as commercial audio (only) messages conveyed to the prospective/target consumer public by the seller of a product or service via mass media transmission. Commercial messages which appear on digital streaming or satellite radio services such as Pandora, Spotify or SiriusXM should be entered in the Regional/National Radio categories.

    Within the audio/radio category, commercials aired on stations in more than one market or “metro” (even if placed on only one station in each of two “metros”) do not qualify as “local.” Any time a commercial extends past one “metro” (two or more), it is defined as regional/national and must be entered accordingly. 2–4 commercials for the same client, with a common theme that are placed in one market only (no more than one “metro”) are considered a campaign. If placed in two different markets, they do not qualify as a local campaign.

  • Political Advertising categories have been added.

  • In Student, under Out of Home & Ambient Media:

    S10C      Site
    Interior or exterior signage that is restricted to public venues such as malls, airports, train/bus stations, places of business, stadiums, arenas, etc. Does not include posters described in category 09, or signage in the outdoor or transit categories but would include murals.

    S10D      Campaign

  • In Student under Online/Interactive:

    S13A      Single Execution

    Creative execution of brand advertising, marketing and/or promotion that appeared in social media. The same execution may have appeared on one or multiple platforms or in carousel, but only one entry is required

  • In Student Film, Video & Sound:

    Audio/Radio advertising is defined as commercial audio (only) messages conveyed to the prospective/target consumer public by the seller of a product or service via mass media transmission.