Website Essentials: Your Virtual Brick and Mortar

October 16, 2018
8:00 AM - 11:00 AM

Montgomery County Business Solutions Center
1435 Cincinnati St., Ste. 300
Dayton, OH 45417
Venue website

Website Essentials:  Your Virtual Brick and Mortar

Whether you’re building your business’ website from scratch or maintaining a current site, this workshop is designed for the Do-It-Yourself professional. Fill your toolbox at this workshop brought to you by the Advertising Review Council, a joint program of your Better Business Bureau and the American Advertising Federation-Dayton. Industry experts will be on hand to answer your website questions.

Workshop Information

  • Date:           Tuesday, October 16, 2018

  • Time:           8-10 a.m.

  • Location:     Montgomery County Business Solutions Center,

                   1435 Cincinnati St., Ste. 300, Dayton

  • Cost:           $25, includes light breakfast

  • Materials:     Participants are encouraged to bring a laptop or tablet

  • Register:


Space is Limited. Register Early.


Program Outline

8 a.m.                   Check-In and Light Breakfast

8:15            Lay the Foundation                                               

              Presented by Emily Sears and Amy Houghtling, Cox Digital Marketing 


  • Make a website functional; a virtual brick and mortar
  • Identify keys to making basic updates to a website
  • Cover domain name basics; renting vs owning
  • Protect your business and your brand credibility


9:00            Custom Build Your Dream Home                                   

              Presented by Philip Roestamadji, Lion + Panda 

  • Use content marketing, blogs and other tools to tell the story
  • Resolve the mystery of search engine optimization
  • Integrate video, photographs and other design elements
  • Move your site up the ladder of results


9:45             Best Practices and Open Discussion