Hermes Call for Entries

January 11, 2019
5:00 PM - 8:00 PM

Brixx Ice Company
500 East First Street
Dayton, OH 45402
Venue website

The American Advertising Awards (ADDY) is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local competitions. The mission of the competition is to recognize and reward creative excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the Hermes/ADDY® Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 District competitions. District winners are then forwarded to the third tier, the national ADDY® Awards competition.

Entry in the HERMES/ADDY competition is the first step toward winning a national ADDY®.


New for this year:

  • In Print Advertising Public Service, there is now a catategory for campaigns.
  • In Online/Interactive, JPEG screenshots of entries may now be submitted for social media (previous rules only allowed URL's)
  • In Online/Interactive Apps, Games and Virtual Reality, apps must advertise a product or service. Apps and Virtual Reality entries will be judged using a digital (video) summary of 3 minutes or less, which must be digitally uploaded by the entrant (not via URL). This summary should describe and demonstrate the design and functionality of the entry as well as the most important user benefits and attributes of the entry. Judges will not be given access to the app itself or headsets for virtual judging.
  • In Online/Interactive Blogs and Digital Publications, a campaign category has been added.
  • In Elements of Advertising, digital entries can be uploaded and do not require a physical entry.
  • In Elements of Advertising, Film & Video, a cinematography campaign category has been added.
  • In Elements of Advertising, Sound, campaign categories have been added for music with or without lyrics and sound design.