Public Service
AAF-dayton Public Service Advertising
Advertising provides the major impetus in informing the public of the many worthy causes and programs developed for a better quality of life. We as advertisers, advertising agencies, marketers, and media have the power to make a great impact in the public service area. It is in this spirit of public service that each year a local non-profit organization is the recipient of a media campaign donated by AAF-Dayton members. The campaign may consist of radio, TV, print, outdoor, web, and/or promotional material.
If you know of an organization that would be appropriate for this undertaking, contact Erika M. Whiting, Public Service Chairman, AAF-Dayton
• (937)296.4043,
erikamwhiting@hfcudayton.com.
Criteria for Selection
• The cause shall be of such a nature that advertising techniques can be effective means of achieving its objectives.
• The cause must be of genuine concern to the community, and broad enough in scope, so that it will be of interest to the media and public.
• Ideally, there will be a local organizational structure identified with the cause which can give direction, provide necessary approvals, and have sufficient budget for out-of-pocket (material) expenses needed to complete the project.
• The project shall be non-commercial, non-denominational, non-partisan politically, and not designed to influence legislation.
• Agencies, organizations, or groups served must be non-profit and exempt from Federal Income Tax.
• Project should not be similar to another already being conducted in the local community.
• Provisions should be made for the GDAA logo to appear on all materials.
Application for Consideration
Please complete the questions below and click on "Submit". Along with submitting your online application, please e-mail (along with any other material you may have about your organization and/or project) to erikamwhiting@hfcudayton.com.
Application deadline, August 31, 2010.
