SummitUp: new media confab

May 24, 2017
7:30 AM - 4:45 PM

Sinclair Conference Center
444 West Third St., Building 12
Dayton, OH 45402

The May 24, 2017 SummitUp is shaping up to be one of the best yet!  Speaker bios, agenda, and more may be found at http://www.summitup.org/

This year's keynote speakers are:

  • Kendra Ramirez: "What’s Working/Not Working in Digital Today?", A panel discussion of companies fighting the good fight. Learn from their mistakes and their wins with actionable takeaways.
  • Aquiles La Grave of Brandzooka: "WTF is Programmatic?", How the largest advertising channel ever built by mankind actually works.
  • Eileen Varnson, Director of Native and Content Advertising Studio at Cox Media Group: "Valuable Brand Story Telling", Valuable Story Telling is shorthand for the DNA of Native marketing.  Much more than just a list of dos and don’ts, in this session you will learn about the unique role of Native in your campaigns, how to leverage the credibility matrix, and how to stand out by fitting in.  Now more than ever, clients need a partner who can help them navigate the ever changing media landscape.

 

This year's breakout sesssion are:

  • "Remembering the “Why” in a Brand Launch", a case study on the Dayton Children's brand identiy presented by Grace Jones of Dayton Children's, Drew Cronenwett and Cindy Schell of Graphica.
  • "Humor in Advertising: Why? When? How?", presented by Chuck Gulas, Ph.D. rofessor of Marketing, Raj Soin College of Business, Wright State University.

  • "Talking Cyber: Cyber Security's No Joke", presented by Joe Coyle of WRGT/WKEF, Travis Greenwood of The Greentree Group, and Shawn Waldeman of Secure Cyber Defense.
  • "Taking Shape: The Mixed Reality Future,Virtual Reality marketing and special design considerations for VR/3D", presented by Patrice Hall of Marxent. 
  • "Why Video?" An exploration into the importance of using video to enhance your brand, presented by Kelly and Brian Mercer of Boom Crate Studios.

  • "Attribution Modeling", presented by Mike Blackney, Vice President of Digital Media for The Ohlmann Group.  How is the ROI credited to a specific marketing channel when the marketing investment is distributed across many different marketing channels? Short-sighted attribution models have resulted in good marketing being deemed unsuccessful and vice versa. Proper attribution is at the core of creating a good marketing strategy. 

 

Sponsorships are also available, a great way to get your message out!

Tickets

$179.00 Member Price for AAF-Dayton.
$229.00 after 12:00 am May 13
$139.00 Earlybird rate before April 28

$179.00 Member Price for BBB, New Media Dayton, PRSA Dayton, and WIBN members.
$229.00 after 12:00 am May 13
$139.00 Earlybird rate before April 28

$219.00 Non-member price.
$269.00 after 12:00 am May 13
$179.00 Earlybird rate before April 28

$1,200.00 Table of 8 Sponsorship (preferred seating with table signage, 1/2 page program ad, mention from podium and the opportunity for a table top display. Please note that the program ad of this is only available until May 5th, when they are due to the designer.