February Lunch Meeting: What Makes Great Content Social and Shareable, and How it Can Get People to Act

February 02, 2017
11:30 AM - 1:15 PM

Sinclair Conference Center
444 West Third St., Building 12 (Charity Earley, room 172 on the North end)
Dayton, OH 45402

So many ideas inspire action, but so few allow for and encourage it.

Creative ideas are all around us. But creativity for the sake of creativity will only get you so far. What are the words, ideas, and social levers that you can manipulate to get people to actually take action? How do you get them to do what you want? How do you change positive feeling into positive action? Sharing is caring but action is king.

We believe that creativity has the power to change human behavior.

By looking at some of the world’s most inspiring and effective campaigns, this presentation will reveal the proven formula of creative ideas that get people to act on your behalf.

Kevin Lilly is Senior VP Participation Strategy Director for Leo Burnett, "I help make creative ideas that are inherently social."  Before joining Leo Burnett, he was Managing Director, Invention for MindShare, leading the global BP and Motorola digital planning.  He also was Associate Media Director at OMD, overseeing  implementation of several new media solutions, which resulted in many “firsts” for McDonald’s, including use of satellite radio, blogs, podcasts, mobile , TiVo, and the creation of a national College OOH network measurement standard.

He's a graduate of the University of Iowa's Henry B Tippie College of Business and lives in Chicago.

This is a lunch meeting at Sinclair Conference Center.  The reservation deadline is Friday, January 27th. Reservations after that date will include a $5 surcharge.


$5.00 Affiliate (Traditional) Level Members

$5.00 Company Level Members

$5.00 Additional Company Member

$25.00 Associate Members & Guests of Members
$30.00 after 12:00 am January 28

$25.00 Associate/Honorary
$30.00 after 12:00 am January 28

$35.00 Non-Members
$40.00 after 12:00 am January 28