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Wright-Patt Credit Union

About Wright-Patt Credit Union:

Wright-Patt Credit Union is an organization of people...people here to serve our members through life in a truly different way.  Over the past 75 years, Wright-Patt has grown to serve more than 1,100 employee groups, individuals in seven counties in the Miami Valley, and many communities in Cincinnati, Ohio. With 24 member centers and over $2 billion in assets, Wright-Patt now proudly serves over 215,000 member-owners. 

Job Description: 

The Senior (Sr.) Marketing Specialist has dual responsibilities: 1) executes and/or assists others in the implementation of marketing strategies and objectives for the more-complex and high-profile umbrella brand marketing campaigns and/or high-impacting marketing projects and programs, and 2) develops, implements and manages long-term marketing/advertising tactics for the credit union’s niche market products and services.

Key Responsibilities:   

• As the senior level marketing specialist in the marketing department, assists the Director of Marketing and Business Development by: 1) successfully administering and executing the credit union’s umbrella brand marketing campaigns, key projects and products and/or services, 2) establishing fully integrated marketing tactics and establishing aligned metrics, 3) deadlines, budgets and results are consistently met, and 4) ensuring tactics, messaging and produced materials are aligned with the credit union’s brand strategy and voice. (30%)
• Project managing marketing initiatives throughout the creative development and approval process including: writing and overseeing content for marketing and communication-related materials, collaborating in the design and development of produced pieces/campaigns, coordinating deadlines, managing internal and external partners, and gaining compliance approvals (25%)
• Creates, administers and executes individual mid to high-level integrated marketing/advertising campaigns and/or tactic (action) plans for assigned projects and for ongoing niche market products and/or services, such as financial planning and business services. (25%)
• Under the direction of the Director of Marketing and Business Development, keeps up-to-date and assists in the development of a fully-integrated marketing annual plan that incorporates both existing credit union marketing programs and new strategic and tactical programs. (10%)
• Other duties as assigned, such as - but not limited to - reconciling monthly marketing department budget and working with fellow specialists on coordinating the day-to-day movements of projects in the marketing pipeline. (10%)

Required Qualifications:   

• At least a Bachelor’s (BA/BS) Degree in Marketing or Advertising and a minimum of 5 years of hands-on marketing experience managing complex, fully-integrated, high-profile marketing/advertising campaigns; or, 12 years of equivalent experience with expertise in the following disciplines: marketing, communication, advertising, promotion, branding, public relations, member/market research, website management and copywriting. 
• Excellent motivational and interpersonal skills with the ability to “lead” in a non-supervisory capacity.
• Demonstrates in-depth knowledge of marketing techniques and best practices and has a broad marketing background with experience across multiple disciplines and channels (i.e., advertising, media, online, mobile, CRM, retail, direct, mass etc) targeting both direct-to-customer and business-to-business.
• Demonstrates ability to lead and manage projects across multiple teams or groups, including process, and vendor management while consistently ensuring brand integrity.
• Ability to maintain confidentiality of sensitive information. 
• Excellent organization skills and the ability to work independently and multi-task with minimal supervision, while effectively identifying, organizing and prioritizing multiple projects for themselves and others.
• Demonstrates the ability to thrive and succeed in a dynamic and fast-paced, and high-energy environment: can manage multiple campaigns, events and/or projects while consistently ensuring the credit union’s brand integrity while working with multiple and shifting priorities, which sometimes can be conflicting.
• Appropriately responds to constructive feedback.

Our competitive benefits package includes Medical, Dental, and Vision Insurance, 401(k) Program, Profit Sharing, Paid Vacation and Holidays, Tuition Reimbursement, Short Term Disability, Long Term Disability, Life Insurance, Discounted Loan Rates, and Premier Member Accounts.

Wright-Patt Credit Union is an equal opportunity employer. Women & Minority candidates are encouraged to apply.

Apply online!

Please visit www.wpcu.coop/careers and submit an online application and resume.   

Atomic Interactive

Company: Atomic Interactive

Location: 123 Webster Street, Studio 2a, Dayton ohio 45402

Title: Digital Marketing Ninja

Position Type: Full time

Atomic Interactive, A Dayton, Ohio website design agency is seeking a Digital Marketing Ninja to join our marketing team. We’re a fast growing, energetic team who loves to develop powerful online business tools, applications and strategies for our wide range of fun clientele. We work in a casual environment located Downtown in the Firefly building. If your passionate about your craft, love a collaborative team, and can appreciate a good game of ping pong we’d love to talk more.

The Digital Marketing Ninja will work with the Search Engine Marketing Manager and Internet Marketing Team to create and implement creative search strategies and track the effectiveness of new and existing campaigns.

The successful candidate will have strong analytic capabilities with specific knowledge of online marketing analytics. A thorough understanding of how to measure the success of an online marketing campaign is critical whether using conversion funnels or analytic goals. The Digital Marketing Ninja is expected to produce daily, weekly, monthly, and quarterly reporting; assigned analytic projects; and produce independent analysis to help search engine strategy.

Essential Functions:

Provide support and analysis for the Search Engine marketing team including:

Monitor, track, and report on paid search metrics, including trend analysis.

Provide support for search engine optimization recommendations.

Create strategic copy and collaborate with web service manager to optimize copy and landing pages for Search Engine Marketing.

Provide ad-hoc support for the Search Engine Marketing team including:

Work with marketing director to define creative marketing strategies and budgets

Set up of new campaigns

QA creative

Assist in Keyword discovery and expansion

Top keywords raking by category

ROI by Campaign, Site, and Category

Research and analyze competitor advertising links

Back link strategy and implementation

Directory submissions and revisions

Internal link optimization

SEO technical analysis and evaluation

Website remediation

Key phrase research

META optimization

Social media marketing experience

Stay up to date on the latest industry developments

Relocation would be given consideration.

Job Qualifications:

    •    1+ years previous online marketing experience. Ad agency or online direct marketing background a plus.

    •    Self motivated, detail oriented and able to prioritize daily work efficiently.

    •    Exceptional communication skills. Show superior judgment and professionalism when corresponding with partners and team members.

    •    Demonstrate a proactive work ethic when managing numerous competing priorities in a fast-paced environment.

    •    Proven ability to accommodate evolving responsibilities and last minute changes.

    •    Able to analyze metric data and convey recommendations appropriately to supervisors.

    •    Proficient in MS Word, Excel and PowerPoint.

Please email resume to info@atomicinteractive.com. No phone calls please.

Posted 4/26/12  

MARKETING SALES: Local marketing and communications firm is seeking a self-motivated individual to maximize sales for new and existing business. Candidate must have the desire to cold call and drive own account leads. Effective communication and client presentation skills are needed, along with personal, dependable transportation and a professional wardrobe. Previous experience in print advertising, web and social media are also necessary. This position is ideal for anyone looking for flexible hours and a warm, friendly staff of co-workers. Contact gi3017job@yahoo.com for more details and tell us about yourself.

Posted 11/29/11