What Is the Advertising Review Council?

A joint program between the Better Business Bureau of Dayton/Miami Valley, Inc. and AAF-Dayton, the Advertising Review Council reviews locally run advertising to identify untruthful, misleading or deceptive practices.

Although most advertising is ethical, there are always a few people who don’t play by the rules. Understandably, these abusers undermine advertising’s credibility with consumers. The goal of this program is to restore public confidence in the truth and accuracy of advertising through education and voluntary self-regulation by advertisers.

Consumers

If you see or hear advertising that seems too good to be true, it probably is! Put an end to fraudulent or misleading advertising by calling (937) 222-5825 or (800) 776-5301.

Advertisers

As responsible business people you have an obligation to see that your advertising complies with legal and ethical standards. If you have questions concerning what constitutes acceptable advertising, call (937) 222-5825 or (800) 776-5301.

How the Program Works

The Better Business Bureau reviews locally run ads that appear to violate advertising guidelines and law, and the results are published in the bureau’s bi-monthly newsletter. If advertisers are found to be non-compliant, they are referred to the Advertising Review Council for review and possible further action. In cases of national advertising, the National Advertising Division of the Council of Better Business Bureaus and any other appropriate national regulatory agency is consulted.

Who Is on the Council?

The volunteer council is made up of representatives from the media, advertising agencies, advertisers and academic entities to provide a fair and balanced perspective. Members of the Local Advertising Review Council are:

Chair

  • Jayne McDougall, Partner, McDougall Marketing Communcations

Past Chair

  • Stephanie Griffin, Marketing Manager, Voss Auto Network

  • Rob Klaben, Marketing Director, Morris Furniture Co., Inc.

Secretary

  • Christy Mauch, Director of Operations, Better Business Bureau

Council Members

  • Patrick J. Donnelly, Local Sales Manager, WRGT Fox 45/WWKEF ABC 22/My TV Dayton

  • Kathy Eagle, General Sales Manager, Cox Media Group Ohio

  • Gary Mix

  • Linda Kahn, Senior VP/Media, The Ohlman Group

  • Danielle Deramo, Lead Consultant/Partner, Just Say It!

  • Fred Tuzzi

  • Dr. Bud Baker, Professor of Management, Wright State University

About the Better Business Bureau & AAF-Dayton

The Better Business Bureau of Dayton/Miami Valley, Inc. is a private, nonprofit association founded in 1925. The Bureau serves the Miami Valley, including Montgomery, Greene, Clark, Darke, Miami, Preble, Shelby and northern Warren Counties. For more information about the BBB, visit www.dayton.bbb.org or call (937) 222-5825 or (800) 776-5301.
AAF-Dayton was founded in 1911 to encourage public recognition of advertising as a profession, and enhance the marketing skills of its members. Visit www.greaterdaytonadassociation.org for more information.