Upcoming Events

Jan 16

Hermes Call for Entries

Mark your calendar now for the Hermes Call for Entries

Jan 24

UD Arena Video Transformation & Athletics Video/Media Plan

UD Arena has undergone a video transformation. Join us to see it all and their new state of the art video facilities

Register Now

Feb 1

Maggie Nichols of Eureka! Ranch - February Lunch Meeting

Join us to hear Maggie Nichols, President & COO of Eureka! Ranch

Register Now

Hermes 2018 Entry Information

The ADDY® Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY® competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the Hermes/ADDY® Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 District competitions. District winners are then forwarded to the third tier, the national ADDY® Awards competition.

Entry in the HERMES/ADDY competition is the first step toward winning a national ADDY®.

  • Due to the weather, Hermes Call for Entries will be Tuesday, January 16th, 5-7 at Brixx.

  • Rules and Categores for professionals may be found here.

  • Rules and Categories for students may be found here.

  • Here is the online entry link.

  • We will also have complimentary entry envelopes available.  Please let Sara McCatherine know how many you'd like at director@aafdayton.org

New for this year:

  • Mounted entries may be disqualified
  • In Print Advertising Public Service, there is now a campaign category
  • In Online/Interactive, the Apps category is now called Apps, Games and Virtual Reality.  There is now a category for Virtual Reality – Single
  • In Elements of Advertising, digital entries can be uploaded and do not require a physical entry. 
  • Also in Elements under Film & Video, there is a new category for Computer Generated Imagery (CGI)
  • In Student, the phrase “Applicants must be enrolled in an accredited US post-secondary educational institution.”  We will be interpreting that as must have been, in the case of work is submitted that was done while the applicant was a student but has since graduated.
  • It also mimics the professional Elements phrase that digital entries can be uploaded.