AAF Calendar of Events
2007
Mosaic
Career Fair March 8, 2007 Gannett/USA TODAY
McLean, Va.
Advertising
Hall of Fame Luncheon March 20, 2007 The
Waldorf=Astoria New York, N.Y.
Mosaic
Career Fair March 29, 2007 Leo Burnett USA
Chicago, Ill.
Mosaic
Career Fair April 19, 2007 The Walt Disney
Company Universal City, Calif.
Joint
Government Affairs Conference May 2, 2007 Washington,
D.C.
AAF
National Conference 2007 June 7–9, 2007 Louisville,
Ky.
National
Student Advertising Competition June 7–8,
2007 Louisville, Ky.
ADDY®
Awards June 9, 2007 Louisville, Ky.
Student
Conference October 18–19, 2007 AOL Media Networks
Dulles, Va.
AAF 1101 Vermont Avenue
NW Suite 500 Washington, DC 20005-6306 Phone: (800)
999-2231 Fax: (202) 898-0159 www.aaf.org
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As a member of your local advertising club you
are also a member of the American Advertising Federation (AAF), the
industry's largest and most representative organization of the
advertising industry. Our membership represents corporate members,
local advertising clubs and federations and college chapters. AAF is
truly the "unifying voice for advertising."
Winter 2007
ADVERTISING EXCELLENCE Advertising Hall of
Fame—The American Advertising Federation (AAF) proudly announces
the election of seven advertising legends to the industry's highest
honor:
- David Bell, chairman emeritus, Interpublic
Group, for serving as one of advertising's most effective
ambassadors and tirelessly leading industry organizations
including the American Association of Advertising Agencies, Ad
Council, Advertising Educational Foundation, AAF and National
Advertising Review Council;
- Vincent T. Cullers, former president & CEO,
Vince Cullers Group (1924–2003), for starting America's first
African-American–owned full-service ad agency and essentially
launching the multicultural marketing movement;
- Roquel "Billy" Davis, former music director &
SVP, McCann Erickson (1932–2004), for creating song-form
commercials including classics such as "I'd Like to Buy the World
a Coke," "It's the Real Thing," and "If You've Got the Time, We've
Got the Beer";
- Bruce Gordon, former president, retail markets,
Verizon, for establishing one of the most recognized brands in
America, and generating $23 billion in annual revenues;
- Arthur Ochs "Punch" Sulzberger, chairman emeritus,
The New York Times Company, for his unwavering commitment to
quality journalism and thereby providing an effective and
attractive environment for readers and advertisers;
- Stuart B. Upson, chairman emeritus, Saatchi &
Saatchi, for perpetually building blue-chip brands including
Toyota, Duracell and Wendy's, as well as creating pro bono
campaigns such as McGruff the Crime Dog® for the
National Crime Prevention Council;
- Bob Wehling, former global marketing and government
relations officer, the Procter & Gamble Company, for
building iconic brands such as Crest, Head & Shoulders, Scope
and Secret while impacting the industry and society through
family-friendly programming, children's issues and education.
The recipients will be officially inducted into the
prestigious Advertising Hall of Fame at an awards luncheon Tuesday,
March 20, at New York's Waldorf=Astoria hotel. To purchase a table
or reserve an advertisement in the commemorative program, please
contact Dee Dee Swartz at (800) 999-2231 or dswartz@aaf.orgdswartz@aaf.org.
Advertisements must be reserved by February 23, 2007. Materials are
due to the AAF by March 2, 2007. For more information on the
Advertising Hall of Fame, please visit www.advertisinghalloffame.org.
PROFESSIONAL DEVELOPMENT
AAF National Conference—This June, we will
visit the past, celebrate the present and look to what the future
holds. The AAF National Conference 2007 will be held in
Louisville, Kentucky, from June 7–9, at the Marriott Louisville
Downtown.
In three value-packed days, you'll experience
remarkable professional development, network with club leaders and
top executives and witness extraordinary concepts and creativity.
This must-attend conference brings together 1,000 advertising
professionals from all facets of the industry, including
advertisers, ad agencies and media, to resolve critical business
issues. The AAF National Conference 2007 will provide you with
advertising solutions that address creativity, digital technologies
and new media, areas that are rapidly reshaping the marketing
playing field.
Our lineup of 50-plus speakers will include
leaders and innovators, carefully selected to deliver cutting-edge
business intelligence directly to you. Our professional development
workshops will give you access to best practices and firsthand
insights into creative business solutions. See the future of the
industry in action with the National Student Advertising Competition,
sponsored this year by the Coca-Cola Company. Celebrate professional
achievements with the Salute to AAF Achievers and the prestigious
ADDY® Awards. Maximize your club management skills
through Club Leadership Workshops. And finally, gain access to
leading advertising service providers through the Ad Expo 2007, the advertising industry's
premier exhibition.
Where will be many opportunities for fun
and relaxation, including:
- Thoroughbred racing at Churchill Downs
- Louisville Slugger Factory and Museum
- The Muhammad Ali Center
- The Frazier International History Museum.
- Walk to Fourth Street Live!
Early bird registration is
now open! Visit the AAF
Web site to see rates and to download the AAF National
Conference 2007 registration form. And be sure to check back for
exciting updates.
MULTICULTURALISM
AAF Most Promising Minority Students
Program—The AAF's 11th anniversary Most Promising Minority Students Program
recognized 50 student finalists. This unique program connects the
advertising industry with the nation's most talented young minority
students. Each year, college seniors are nominated by their AAF
college chapter advisers or AAF club/federation in recognition of
their passion for advertising and outstanding achievements both in
and outside the classroom. The Most Promising event is not only a
chance to honor these students, but also a chance for them to learn
more about their field of interest through career development
workshops, networking, interviewing and industry immersion
opportunities.
This year's event was held February 6–8,
2007, at the New York Athletic Club in New York City. The "Building
Bridges for our Future Awards Luncheon" followed on February 7.
Some of the program's major sponsors included American
Airlines and Verizon Communications. Top advertisers, media
companies and agencies that actively recruited our students included
BBDO, ESPN, Interpublic Group, The New York Times, and MTV Networks.
For more information or questions regarding the Most
Promising Program, please contact Andrea Burnside at (800) 999-2231
or aburnside@aaf.org.
Mosaic Career Fairs—The Mosaic Career Fairs allow students interested
in advertising, marketing and communications to come together with
recruiters from some of the nation's leading companies to learn
about career opportunities in the advertising industry. Almost 200
students and over 30 recruiters have already registered to
participate in the 2007 Mosaic Career Fairs.
The following
is a list of the dates, sponsors and venues for this year's Mosaic
Career Fairs:
- March 8, 2007: Gannett/USA TODAY, Gannett/USA TODAY
Headquarters, McLean, Va.
- March 29, 2007: Leo Burnett USA, DePaul University at Lincoln
Park's Student Center, Chicago, Ill.
- April 19, 2007: The Walt Disney Company, Sheraton Universal
Hotel, Universal City, Calif.
For questions regarding the
Mosaic Career Fairs, please contact Tricia McWilliams at (800)
999-2231 or tmcwilliams@aaf.org.
Student Conference—The National
Student Conference is designed to provide students with the
training and education necessary to enter into today's advertising
industry. This two-day event includes panel discussions, renowned
speakers, a Recruiters Expo and workshops on topics such as
interviewing, résumé writing and portfolio development.
The
2007 Student Conference is sponsored by AOL Media Networks, Inc.,
and will be held October 18–19 at AOL Headquarters in Dulles, Va.
Visit the Web
site for transportation information as well as highlights
from the 2004 and 2005 Student Conferences.
For questions
regarding the Student Conference, please contact Tricia McWilliams
at (800) 999-2231 or tmcwilliams@aaf.org.
NSAC Update—The 2007 NSAC may be the largest
competition ever. The Coca-Cola Company has challenged NSAC teams to
create an integrated marketing campaign for Coca-Cola classic, the
most popular and biggest-selling soft drink in history. Nearly 200
schools have expressed interest, and more than one district may send
two teams to the national finals. If you have questions or are
interested in judging one of the district competitions, please send
contact Monika Ellis at (800) 999-2231 or education@aaf.org.
GOVERNMENT AFFAIRS
Government Report—The
American Advertising Federation (AAF) had a busy year promoting to
policy makers the value of advertising and warning of the dangers of
restricting commercial speech. Recently, we published a summary of
our activities in Congress and at the state level in a special issue
of AAF Government Report. You can find the Year in Review here.
A new Congress and change of party control has brought
numerous changes to committee memberships. We have made available
membership lists of congressional committees important to
advertising. These lists are available here.
It you have any questions or are interested in subscribing
to AAF Government Report please contact Robert Kohlmeyer at (800)
999-2231 or rkohlmeyer@aaf.org.
AAF MEMBER BENEFITS AAF Job Bank— If you are looking to
jump-start your career or are seeking channels to identify and
recruit new talent, the AAF can help!
The AAF
Job Bank, part of the Marketing Career Network, is a
valuable benefit of your AAF membership, putting you directly in
front of job seekers or employers in your industry.
For
Job Seekers: * Job search control—quickly and easily find
relevant industry job listings and sign up for automatic e-mail
notification of new jobs that match your criteria. * Easy job
application—apply online and create a password-protected account for
managing your job search. * Résumé posting—make your résumé
available to employers in the industry, confidentially if you
choose. * Saved Jobs—come to the site and quickly save up to 100
jobs to a folder in your account so you come back to apply when you
are ready.
For Employers: * Incredible exposure
for job listings—the largest audience of industry professionals,
including the over 50,000 American Advertising Federation members,
along with members of the American Marketing Association, the
Promotion Marketing Association, the Business Marketing Association
and the New York American Marketing Association. * Higher
quality candidates—by searching within the industry, you not only
get a job seeker, but a player in the profession. * Economical
pricing—highly targeted advertising exposure for a very competitive,
AAF-member price.
As an AAF member, you receive discounted
rates using the AAF Job Bank. To get started, simply visit www.aaf.org/jobs.
You'll be glad you did!
Discounts—As a member of the AAF, you are
entitled to discounts on the AAF Visa Credit Card, Adweek,
Brandweek, Mediaweek and Advertising Age magazines, FedEx
shipping, Hertz rental cars, Mutual of Omaha insurance and more.
Go to www.aaf.org/discounts
for details on all programs.
The club services department of the
American Advertising Federation is here to assist you with
leadership and club management questions, securing resources and
information on AAF programs. Please call (800) 999-2231 or e-mail
the following individuals:
Joanne Schecter, EVP – club
services, jschecter@aaf.org Jeremy
Hoders, director – club services, jhoders@aaf.org Lucille
Hill, database coordinator, lhill@aaf.org
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