Welcome to the Spring 2008 edition of Interact!
In This Issue:
Club News | AAF News | AAF National Conference 2008 | Events | Member Benefits
Club News
AAF Name ChangesAt the 2007 conference in Louisville, Ky., AAF Chairman Murray Gaylord, AAF President and CEO Wally Snyder and AAF Executive Vice President of Club Services Joanne Schecter spoke to club leaders regarding the AAF brand, suggesting that they consider changing their club names to better identify with the AAF national brand. We are very pleased to report that the list of clubs that have officially changed their names has grown and continues to grow. Those clubs and districts that have made the move to connect with the national brand are: |
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AAF – Abilene |
AAF – Jackson, Miss. |
AAF – Suncoast |
AAF News
New AAF Staff
Candace Elliott, Coordinator – Mosaic Center & Education Services, celliott@aaf.org. Candace will be responsible for the coordination of programming, collateral materials and promotion for the Mosaic Career Fairs, National Student Conference and NSAC Recruiters Expo. She will also provide assistance with planning and execution of the AAF's college chapter programs and multicultural initiatives, including the National Student Advertising Competition, Mosaic Awards and Most Promising Minority Student Program. After graduating from Michigan State University in 2005, Candace comes to the AAF from KaBOOM!, where she was a client service coordinator helping communities build play spaces. |
Josh Guterman, Communications Assistant, jguterman@aaf.org. Josh will supervise outgoing e-mails for the AAF as well as maintain and update the AAF Web site. He will also manage the marketing campaign for the AAF Job Bank. Josh comes to the AAF from the office of Senator Robert P. Casey Jr. (D-Pa.), where he worked as a press intern. He graduated from the S.I. Newhouse School of Public Communications at Syracuse University in 2007 with a degree in public relations. |
Brian Kellman, Coordinator – Club Services, bkellman@aaf.org. Brian will manage the day-to-day operations of the club services department, providing consultative advice and solutions to AAF members relative to club management issues. He will also be serving as the club liaison to the National Club Achievement Awards and the Silver Medal program. Brian comes to the AAF from the American Society of Travel Agents where he worked as a marketing and sales manager. He graduated from the Niagara University in 2006 with a degree in marketing. |
Jacqueline Lucas, Corporate Membership Assistant, jlucas@aaf.org. Jacqueline will provide detailed support to develop and maintain relationships with AAF corporate members. She acts as a liaison between the executive office and the corporate membership development team while keeping track of daily membership responsibilities. Jacqueline comes to the AAF from Edelman Public Relations and graduated in 2007 from Miami University, Ohio with a Bachelor of Science in business, major in marketing, minor in Spanish. |
Club Spotlight:
AAF – Cedar Rapids – Iowa City is recognizing its 40th year as a club and currently has about 240 members. In January 2008, the local chapter was fortunate to have AAF President and CEO Wally Snyder help celebrate their four decades as a club and help announce the club name change. AAF – Cedar Rapids – Iowa City took advantage of Wally Snyder's visit by having a breakfast with past presidents of the local club. These past presidents enjoyed the opportunity to visit with Wally and to hear his thoughts on the future of advertising. Wally was also interviewed by the local newspaper, a local radio station, television station and business publication. 
In those interviews, Wally talked about the local club name change, importance of advertising in a slow economy, advertising ethics and how advertising should treat people fairly. Finally, Wally was the featured speaker for the Education Day luncheon, which featured 82 students and an additional 50 chapter members. Wally talked about the importance of continuing to get young adults into the advertising field. "Spending a day with Wally Snyder helped us realize the important work the AAF does. It is an honor to be associated with such an important and powerful national organization," said Jeff Wolff, President, AAF - Cedar Rapids - Iowa City.
AAF National Conference 2008
When: June 8–10, 2008
Where: Hyatt Regency Atlanta
Register Online!
Click here to view the conference schedule.
Conference Must-Attend Events and Workshops:
- ADDY Workshop – June 8
- AAF Salute to Achievers Luncheon – June 8
- National Student Advertising Competition – June 8–9
- Advertising Forum: "Green vs. Green: Can Corporate Profit Follow Social Responsibility?" – June 9
- Ad Expo 2007, the advertising industry's premier trade show – June 9–10
- Advertising Forum: "Control Issues: Consumer-Generated Content and More" – June 10
- General Session Luncheon with keynotes by Wally Snyder, president and CEO of AAF, Keith Reinhard, chairman emeritus of DDB Worldwide, and Allen Rosenshine, chairman emeritus of BBDO Worldwide – June 10
- Club Management Roundtables – June 10
- ADDY Awards Gala – June 10
Ad Expo 2008, June 9–10
Booth spaces are still available for Ad Expo 2008. There's no better way to showcase your products and services to the movers and shakers of the advertising industry! Join Delta, National CineMedia, PaperChain and many more to make this year's expo the best one yet. For more information and to reserve your space, visit www.aaf.org/adexpo or contact Corrine Soltis at (800) 999-2231 or csoltis@aaf.org.
Ad Expo 2007 Exhibitors
(as of 5/15/2008)
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Ad-ology/SDS, Inc. |
OnSite Network |
NSAC Recruiters Expo
Hosted during AAF's National Conference, the NSAC Recruiters Expo offers companies the opportunity to meet and explore career opportunities with the national finalists for the National Student Advertising Competition (NSAC). These students have been judged to be the best by the country's top advertising executives in their district competitions. This year's NSAC Recruiters Expo will be held on June 9, 2008, at the Hyatt Regency Atlanta. For more information on recruiter packages and costs, contact Candace Elliott at celliott@aaf.org.
NSAC Recruiters
(as of May 5, 2008)
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Campbell-Ewald |
McCann Erickson |
AAF Events
AAF Calendar of Events2008 AAF National Conference 2008 National Student Advertising Competition National Student Advertising Competition Recruiters Expo ADDY Awards Student ADDY Awards Diversity Achievement and Mosaic Awards & Forum Advertising Hall of Achievement |
Mosaic Career Fairs
This year, almost 500 students and 80 recruiting companies attended one or more of the Mosaic Career Fairs, a program that gives some of the ad industry's top companies the opportunity to recruit talent from AAF's 230 college chapters. Each day-long fair includes activities such as professional development seminars, skills development workshops, panel discussions with top industry executives and one-on-one résumé reviews and portfolio critiques. This year's sponsors were Leo Burnett USA, the Walt Disney Company and USA TODAY. Mosaic Vendor Fair
Almost 250 participants representing sponsors, panelists, exhibitors, vendors and agencies attended the second annual Mosaic Vendor Fair held on April 3, 2008, at the New York Athletic Club. The Mosaic Vendor Fair attracts diverse vendors whose goods and services meet the needs of advertisers, marketing, media and communication companies and their clients. At this year's event, preidentified diverse vendors were matched with participating agencies in 15-minute matchmaking sessions where vendors had the opportunity to present their capabilities in a private setting. The event also included workshops for both vendors and agencies on doing business with one another, a networking reception and vendor trade fair. |
Diversity Achievement and Mosaic Awards & Forum
The AAF will again join District Two to present the Diversity Achievement and Mosaic Awards & Forum to recognize successful multicultural marketing and diversity efforts in the ad industry. The awards will be held on September 24, 2008, at the New York Athletic Club. Entries will be judged at AAF headquarters in seven categories: Workforce Diversity, Employee Diversity Program, Multiethnic Ad Campaign, Multiethnic Media Usage, Multiethnic Interactive Media, Multiethnic Supplier Partners and Student Diversity Program. Winners of each category will be presented with their award at the event in September, where they will also be given the opportunity to join fellow attendees in discussing current issues regarding diversity and multiculturalism within the industry.
Entries are due to AAF headquarters on June 17, 2008, and sponsorships are due on August 15, 2008. For more information on the 2008 Mosaic Awards & Forum, please contact Tricia Ward at tward@aaf.org. For questions about the Diversity Achievement Awards, please contact Pat Martin at (212) 644-0790.
Member Benefits
FedEx® Shipping
The AAF knows your focus is on your business. That's why we've aligned with FedEx—to provide you with the reliability and exceptional shipping services you have come to expect, but at a savings to you. And, in addition to special savings on shipping services, AAF members who enroll in the FedEx savings program can now enjoy additional savings on select FedEx Kinko'sSM services.*
AAF members save up to...
20 percent on select FedEx Express® U.S. shipments
13 percent on select FedEx Express international shipments
12 percent savings on FedEx Ground® shipments
15 percent on select FedEx Kinko's services
To start saving, simply call (877) 269-0605. There are no minimum shipping requirements and no costs for taking advantage of these special rates. If you already have a FedEx account number, your AAF discounts can be applied to your existing account. For more information about the AAF-FedEx savings program, call (877) 269-0605.*
*Discount does not apply to outsourced products or services, office supplies, shipping services, inkjet cartridges, videoconferencing services, equipment rental, conference-room rental, high-speed wireless access, Sony® PictureStationTM purchase, gift certificates, custom calendars, holiday promotion greeting cards or postage. This discount cannot be used in combination with volume pricing, custom-bid orders, sale items, coupons or other discount offers. Discounts and availability are subject to change. Not valid for services provided at FedEx Kinko's Office and Print Center locations in hotels, convention centers and other non-retail locations. Products, services and hours vary by location. Discounts are off published rates and cannot be combined with other offers or discounts. Discounts are exclusive of any FedEx surcharges, premiums or special handling fees and are not available to package consolidators. Eligibility for discounts subject to FedEx credit approval. FedEx First Overnight®, FedEx SameDay®, FedEx® International Next Flight, FedEx International First®, FedEx International Priority DirectDistribution®, FedEx® 10kg Box, FedEx® 25kg Box, FedEx International Priority Plus® and FedEx International MailService® not included. Eligible services subject to change. ©2007 FedEx
AAF Job Bank
Searching for a new job? The AAF Job Bank, part of the Marketing Career Network, is a great resource for finding that perfject job in advertising or marketing. Thousands of top employers in the industry use the Marketing Career Network to find candidates. It's free to post your résumé or apply for a job. Start your search today! Visit jobs.aaf.org.
The club services department of the American Advertising Federation is here to assist you with leadership and club management questions, securing resources and information on AAF programs. Please call (800) 999-2231 or e-mail the following individuals:
Joanne Schecter, EVP – club services, jschecter@aaf.org
Caitlin Tucker, manager – club services, ctucker@aaf.org
Lucille Hill, database coordinator, lhill@aaf.org
Brian Kellman, coordinator – club services, bkellman@aaf.org
American Advertising Federation
1101 Vermont Avenue NW, Suite 500 | Washington, DC 20005
(202) 898-0089 | Fax: (202) 898-0159 | www.aaf.org